Privacy Policy

Bella privacy practices.

We want you to buy with confidence and guarantee that your information will not be shared with third parties and will be used solely by our company. This privacy policy explains what personal information is collected through this Web site, how that information is used, to whom it's disclosed, and how it's safeguarded. This policy applies only to personal information collected through the Web site, microsites, and mobile sites of Bella Couture® that display or link to this policy. By "personal information" we mean your identifying information (like name, home address, and email address), and possibly descriptive information (like tastes and preferences) if coupled with your identifying information ("personally identifying information"). We may refer to Bella Couture® as "we," "us," or "our" throughout this privacy policy.

This privacy policy answers these questions:

  • What personal information is collected at our Web site, and how is it used?
  • How does this site interact with third-party Web sites and content?
  • What information do we share with third parties (or what information may they access because of the services they provide to us)?
  • What choices do you have over how your information is used?
  • Does our policy differ for visitors from outside the U.S.
  • Can you update your personal information?
  • How do we address children's privacy?
  • How do we secure your information on our site?
  • Whom do you contact with questions or concerns?
  • How do I opt-in and op-out of SMS messaging that I signed up for?
  • When was this policy last updated?


1. Information Collected Directly from You and Others through this Site

We collect personal information directly from you to do all the things typically associated with electronic and mobile commerce Web sites. Examples of the information we collect include name, address, telephone number, mobile phone number, email address, personal preferences, credit card number, purchase and ordering information, demographical information, and sizing information.

This information is collected at various places: for instance, when you check out with your online order; subscribe to catalogs, email offers, and mobile messaging offers; participate in surveys, contests, or sweepstakes; or interact with special-event or program offers.

We collect information about you. And, when you provide it, we collect information about your gift recipients. For example, we collect your gift recipient's contact information to process your gift orders. We use this information to do things like:

  • process your online orders;
  • open an online account at your request;
  • personalize your online experience with content and offers that are tailored to your interests;
  • provide customer service, whether it's responding to a request or following up on an order;
  • include you in surveys and contests;
  • enable you to post your content, such as comments, product reviews, images;
  • facilitate networks of online social activity centered around our products and services;
  • enable you to interact with our third-party content service providers, whether by linking to their sites, viewing their content within our Web environment, or by viewing our content within their Web environment; and
  • if you decide to subscribe, we will market our products and services-for instance, by adding you to our email or print-catalog list when you make an online purchase.

2. Information We Observe or Collect through Technology
  1. Navigational Information

    When you visit this Web site, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn't contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.

  1. Cookies and Clear gifs

    To better understand what you do while on our site, we use a browser feature known as a cookie. A cookie is a small data file that's stored by your Web browser on your computer. It's used to do things like see how you navigate our Web site, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, personalize your online experience, and personalize offers to you based on your unique tastes and purchase history.
    We also use clear-gifs (also known as a Web beacon) on our Web site and in our emails. A clear gif is a nearly invisible pixel-sized graphic image on a Web page, Web-based document or e-mail message. It helps us do things like view the URL of the page on which the clear gif appears and the time our Web site or email in question is viewed. Clear gifs in e-mails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized online experience. Overall, these technologies may be used to help us see which of our interactive experiences online users like most–for example, by keeping track of the number of times a video, widget or other media is accessed or embedded on social networking sites; and on which social networking sites it is embedded, based on inquiries that are sent to our Web site. Cookies and clear gifs also allow us to associate your online navigational or transactional information with any personal information you provide (such as name, address, phone number, and email address). We'll associate this information only for our purposes: to deliver products and services to you; to improve our business; to transact business; and to market our products and services through a variety of media like email, mobile advertising, and direct mail. As an example, we may use cookies to keep track of what you put into your shopping bag. That can help us contact you if your online session is disrupted in mid-purchase, resulting in an abandoned cart. We can also use this technology to determine whether you'd be interested in participating in special events, given your preferences. The end result is a more personalized experience that's tailored to your needs and tastes.

3. Information Others Observe or Collect through Technology

Third-party service providers help us analyze our visitor's site and purchase preferences, and may help us deliver ads to you about our products through banner ads when you visit other web sites (often referred to as "online network advertising"). The following provides more information about these service providers and the choices you have with respect to their services.
  1. Analysis
    We contract with analytics companies to better understand your use of our Web sites, and Web capabilities like embeddable widgets. They accomplish this by using some or all of the technologies described in
Information We Observe or Collect Through Technology.

  1. Advertising
    We contract with third-party advertising companies that, in turn, collect non-personally identifying information by placing cookies on visitors browser when they visit These companies also provide this information to us which we, in turn, use to gauge how effective our ads are. If you'd like more information about how online network advertising works and what your choices are for the information that's collected, please contact us.


We may enable you to navigate to third-party sites and services, or otherwise display third-party content. We do this for your convenience. We do not endorse or generally have any affiliation with these third parties. And we do not control and aren't responsible for their Web practices. Whether their content appears within our Web environment (like a map frame), or you leave our Web site for another site to view it, those service provider's terms, conditions, and privacy policies govern your online experience (unless there's a conspicuously posted statement by us that says otherwise). Please view their terms of service and privacy policies if you have any question about their practices.

Here's a partial list of the sites or content of these third parties:
  1. Interactive Maps
    We may facilitate easy access to the online maps of content providers like Google, Microsoft, Yahoo, PayPal! There you can get quick contact information for our store.

  1. Sweepstakes, Contests, and Survey Sites
    We may rely on the expertise of third-party service providers to run sweepstakes, contests, and surveys. Navigation to these sites may be seamless so that it appears you're still in our Web site environment. In these cases, the third-party's privacy policy may apply to any personal information you provide in connection with the event. So please take note of who's running the event in question; and the terms, conditions, and policies that may apply.

  1. Third-Party Rewards or Membership Programs
    We may interact with certain unrelated companies that offer their customers memberships to participate in programs, which may include rewards for purchases from us. If you become a member of one of these programs or purchase something from us at this Web site through such a program, we may provide the company administering the membership program enough information about you or your purchase (like contact information, transaction date, transaction amount, and order number), to enable it to honor your membership. We are not responsible for the privacy practices of the companies sponsoring these membership programs. Their terms, conditions, and policies apply to any information that's provided to them to further their programs.

  1. Contractors
    We use third-party "back-office" contractors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process payments, monitor site activity, maintain databases and provide consulting services.

  1. Other Marketers
    We may share your name, postal address, and summary purchase information with other merchants and merchant exchanges. Other merchants may, in turn, use this information to send you offers on their products and services. If you have any questions, please contact us.

  1. Law Enforcement and Emergency Response
    We may disclose specific information about our Web-site visitors if we have a good-faith belief that it's necessary or authorized under the law to protect our customers, the public, or our business.

  1. Sale or Merger
    In the event we sell or transfer all or a portion of our business assets, consumer information may be one of the business assets that are transferred as part of the transaction.

  1. Email
    If at any time you'd like to stop future delivery of our email offers, simply follow the removal instructions located at the bottom of each message or complete the removal from e-mail form located in your 'my accounts' personal options page. This will stop future email offers from us, but won't stop operational or transactional messages such as email confirmations of your online orders, or customer service communications.

  1. Postal Mail: Catalogs
    If you'd like to specify your preferences for our catalogs, simply follow the instructions on each catalog.

  1. Cookies, Clear Gifs, and Online Network Advertising
    You may always choose to block cookies or even clear cookies from your computer. Simply follow your browser's instructions on how to block and clear cookies. Please consider the consequences of blocking or clearing cookies. Many Web sites rely on their cookies to provide you with services or features that you have requested or expect. If you want more information about online network advertising, in general, contact us.


This is a U.S. Web-commerce site. This privacy policy governs the information collected at this site irrespective of where you're located when you access it, browse it, interact with it, and make purchases through it (including those that are shipped to addresses outside the U.S.).


We prefer to keep your personal information accurate and up-to-date. You may update or modify your billing- and shipping-related information by logging onto your account.

Customer Service: 1.310.487.2373
Customer Service Email:

We want to communicate with you only if you want to hear from us. To opt-out of receiving communications from Bella Couture ®: (1) select "unsubscribe" on our subscription status page and enter the requested information; or (2) make your request yourself by contacting a diamond and jewelry consultant by utilizing our Contact Us form at the top of this page or by calling us toll free at 1.310.487.2373 


By using this Web Site, you agree to Bella Couture ®'s privacy policy. This is our entire and exclusive privacy policy and it supersedes any earlier version. We may occasionally update this privacy policy. When a revision is made we will revise the "last updated" date on this page. We encourage you to periodically review this privacy policy to stay informed about how we are protecting your information. Your continued use of this Web Site constitutes your consent to this privacy policy and any updates.

For other terms and conditions that apply to your use of our Web Site, please see our Bella Couture ® Product Policies.

If you have questions about this privacy policy, please contact the Bella Couture ® customer service department by utilizing our Contact Us form at the top of this page or by calling us toll free at 1.310.487.2373. You may also send us your comments about the Bella Couture ® Web Site or the shopping experience in general, as we always appreciate feedback.

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Bella Couture does not knowingly collect or maintain information provided by children under the age of 13.


This Web site has the following types of security measures: limited access data-centers, firewall technology, and secure-socket-layer (SSL) certificate authentication. This ensures True Strong 256-bit encryption on a 2048 bit root SSL Certificates protects our customer's privately entered information during checkout. Strong 256-bit encryption on a 2048 bit root SSL Certificates enable every site visitor to experience the strongest SSL encryption available to them. SSL is encryption technology that provides security for information that's transmitted over the Internet. This site accepts orders only from Web browsers that permit communication through SSL technology-for example, 4.0 versions or higher of Netscape Navigator, versions 5.01 or higher of Internet Explorer, versions 0.8 or higher of Firefox, and versions 1.2 or higher of Safari.

While we implement the above security measures on this site, you should be aware that even using your credit card at a store, in person, one hundred percent security is not always possible. Rest assured our site has the most up to date security measures available in any capacity. Furthermore, if sending a payment through Afterpay or PayPal, your credit card details are never shared with See Afterpay and PayPal's privacy and security policies to learn more by visiting their site's privacy and security policy pages.


If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us.



  1. Text Messaging and Telephone Calls. Certain portions of the Services may allow us to contact you via telephone text messages (ie: SMS). You agree that the Company may contact you via telephone or text messages including by an automatic telephone dialing system at any of the phone numbers provided by you or on your behalf in connection with your use of the Services, including for marketing purposes (including cart reminders and promotional offers). You understand that you are not required to provide this consent as a condition of purchasing any products. You also understand that you may opt out of receiving text messages from us at any time, by contacting us at or texting “STOP” to 1-310-487-2373. After you send the text message "STOP" to us, we will send you a text message to confirm that you have been unsubscribed. After this, you will no longer receive text messages from us. If you want to join again, just sign up as you did the first time and we will start sending text messages to you again. If you are experiencing issues with the messaging program you can text “HELP” to 1-310-487-2373 for more assistance, or you can get help directly at Carriers are not liable for delayed or undelivered messages.  As always, message and data rates may apply for any messages sent to you from us and to us from you. Messaging frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.  If you do not choose to opt out, we may contact you as outlined in our privacy policy.


If you're concerned about how your personal information is used, please visit our site often for this and other important announcements about

Privacy Statement updated 1/1/2023.

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